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Equipment

S&H Farm Supply

S&H Farm Supply uses Kenect to power 100,000+ customer conversations, collect $120K+ in payments, and drive engagement across every stage of the customer journey.

“Highly recommended! We love to work with Kenect. It is easy to use and efficient to engage my clients and boost our reviews. ”

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Testimonial Name
Testimonial Position
Business
S&H Farm Supply
Location
Missouri & surrounding region (6 locations)
Type
Farm Supply, Equipment & Powersports
Solutions
Text, Payments, Broadcast Messaging, & Reviews

Who is S&H Farm Supply

S&H Farm Supply is a farm supply and equipment company serving agricultural businesses, contractors, and rural customers across Missouri and surrounding states. While rooted in agriculture, S&H offers a wide range of products including heavy equipment, construction tools, lawn and garden supplies, and powersports. As a primarily B2B business, S&H relies on strong relationships, consistent communication, and repeat service revenue from parts and maintenance.

It hits all parts of the sales funnel. We get awareness, consideration, conversion, and even loyalty just by continuing to have conversations with customers.


— Whitney DeVaughn, Marketing Director

Challenge

Before Kenect, S&H Farm Supply relied almost entirely on phone calls to communicate with customers. This created several key challenges:

  • Missed opportunities from unanswered calls— If a customer didn’t pick up, the conversation often stalled.
  • Limited communication flexibility —Customers increasingly preferred texting, but S&H had no way to meet them there.
  • Inefficient processes — Sales reps often had to leave the store for in-person visits, pulling them away from other customers.
  • Lost service and parts revenue — Without consistent follow-up, customers could slip through the cracks on quotes, part availability updates, and service status.
  • No scalable way to stay top-of-mind —Marketing lacked a direct, immediate channel to reach customers.

“We were missing the opportunity to consistently communicate… and keep customers for the add-on parts of the business.”

— Whitney DeVaughn, Marketing Director

Solution

With Kenect, S&H Farm Supply modernized the way it communicates with customers across every stage of the journey—from initial outreach to service updates, payments, and post-sale engagement. By adding text messaging, broadcast campaigns, payment links, and review tools, the team created a more convenient and consistent customer experience while improving efficiency across departments. Kenect now helps S&H stay top-of-mind, respond faster, and support more sales conversations at once.

Key features used:

  • Reputation + Text
  • Broadcast Messaging
  • Payments
  • Reviews
  • Website Leads

Results

What’s the biggest difference Kenect has made for your business?

Kenect has made us a more well-rounded business. We’re able to reach more customers, across more generations, in ways we couldn’t before.


— Whitney DeVaughn, Marketing Director

S&H Farm Supply has scaled communication across all locations, sending 100,000+ messages in the past two years and enabling faster, more consistent customer responses than traditional phone-based outreach.
With Kenect Payments, the team has processed $120K+ in payments via text, creating a faster, more convenient, and more secure way for customers to pay.
S&H Farm Supply has also strengthened its reputation by generating 500+ new Google reviews and improving sentiment over time, with locations like Rogersville seeing a clear upward trend in customer feedback.
Broadcast messaging and webchat have helped re-engage customers and drive interaction, generating 26,000+ messages and nearly 6,000 replies at a single location and bringing inactive customers back into the business.
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