Equipment

S&H Farm Supply

Missouri & surrounding region (6 locations)

S&H Farm Supply uses Kenect to power 100,000+ customer conversations, collect $120K+ in payments, and drive engagement across every stage of the customer journey.

Solutions:

Business Texting

Payments

Broadcast Messaging

Online Reviews

Who is S&H Farm Supply Challenge Solutions Results

Who is S&H Farm Supply

S&H Farm Supply is a farm supply and equipment company serving agricultural businesses, contractors, and rural customers across Missouri and surrounding states. While rooted in agriculture, S&H offers a wide range of products including heavy equipment, construction tools, lawn and garden supplies, and powersports. As a primarily B2B business, S&H relies on strong relationships, consistent communication, and repeat service revenue from parts and maintenance.

“

It hits all parts of the sales funnel. We get awareness, consideration, conversion, and even loyalty just by continuing to have conversations with customers.

Whitney DeVaughn

Marketing Director

Challenge

Before Kenect, S&H Farm Supply relied almost entirely on phone calls to communicate with customers. This created several key challenges:

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‍Missed opportunities from unanswered calls— If a customer didn’t pick up, the conversation often stalled.‍
Limited communication flexibility —Customers increasingly preferred texting, but S&H had no way to meet them there.‍
Inefficient processes — Sales reps often had to leave the store for in-person visits, pulling them away from other customers.‍
Lost service and parts revenue — Without consistent follow-up, customers could slip through the cracks on quotes, part availability updates, and service status.‍
No scalable way to stay top-of-mind —Marketing lacked a direct, immediate channel to reach customers.

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“We were missing the opportunity to consistently communicate… and keep customers for the add-on parts of the business.”

— Whitney DeVaughn, Marketing Director

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Solution

With Kenect, S&H Farm Supply modernized the way it communicates with customers across every stage of the journey—from initial outreach to service updates, payments, and post-sale engagement. By adding text messaging, broadcast campaigns, payment links, and review tools, the team created a more convenient and consistent customer experience while improving efficiency across departments. Kenect now helps S&H stay top-of-mind, respond faster, and support more sales conversations at once.

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Key features used:

Reputation + Text
Broadcast Messaging
Payments
Reviews
Website Leads

“

What’s the biggest difference Kenect has made for your business?

Kenect has made us a more well-rounded business. We’re able to reach more customers, across more generations, in ways we couldn’t before.

Broadcast messaging and webchat have helped re-engage customers and drive interaction, generating 26,000+ messages and nearly 6,000 replies at a single location and bringing inactive customers back into the business.

S&H Farm Supply has also strengthened its reputation by generating 500+ new Google reviews and improving sentiment over time, with locations like Rogersville seeing a clear upward trend in customer feedback.

With Kenect Payments, the team has processed $120K+ in payments via text, creating a faster, more convenient, and more secure way for customers to pay.

S&H Farm Supply has scaled communication across all locations, sending 100,000+ messages in the past two years and enabling faster, more consistent customer responses than traditional phone-based outreach.

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S&H Farm Supply

Table Of Contents

Who is S&H Farm Supply

Challenge

Solution

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