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Automotive

Belk Ford

Belk Ford scaled from under 200 reviews to over 1,000, improved ratings, and built a consistent review engine with Kenect’s Reputation package.

“Highly recommended! We love to work with Kenect. It is easy to use and efficient to engage my clients and boost our reviews. ”

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Testimonial Name
Testimonial Position
Business
Belk Ford
Location
Oxford, MS
Type
Automotive Dealership
Solutions
Reputation

Who is Belk Ford?

Belk Ford is a competitive automotive dealership focused on delivering strong customer experiences across both sales and service. In a crowded market, maintaining a strong online reputation is critical to earning customer trust and staying ahead of competing dealers.

Before Kenect, we were just hoping for reviews. Now we have a system that consistently drives them.

— Marketing Director, Belk Ford

Challenge

Before Kenect, Belk Ford struggled with low review volume and inconsistent results from previous vendors.

  • The dealership had under 200 total reviews
  • Competitors were generating thousands of reviews
  • Previous solutions showed early promise but quickly plateaued over time
  • Review collection was inconsistent and not automated
  • Limited visibility into performance and review sources
  • Poor support experiences made it difficult to rely on previous tools

Without a steady stream of fresh reviews, their rating didn’t fully reflect the customer experience—and negative reviews had a bigger impact.

Solution

After evaluating options, Belk Ford chose Kenect for its strong price-to-value advantage, replacing a previous vendor that failed to deliver consistent long-term results. After onboarding, it quickly became clear that Kenect delivered more than just cost savings.

With Kenect, the team was able to:

  • Automate review requests after service and sales interactions
  • Continuously generate new customer feedback
  • Track performance through a centralized dashboard
  • Gain visibility into review volume and sources
  • Ensure reviews stayed fresh, consistent, and ongoing

Reviews are one of the most important trust factors for today’s car buyers. With Kenect, Belk Ford transformed its reputation strategy from inconsistent and reactive to automated, measurable, and scalable.

Results

What’s the biggest difference Kenect has made for your business?

A lot of vendors start strong and then flatline—but with Kenect, the reviews keep coming in. That consistency has been huge.

— Marketing Director, Belk Ford

3,039 customer responses captured, including 343 positive recommendations, strengthening trust and credibility
8% conversion rate achieved, delivering steady and predictable performance
Scaled from under 200 total reviews to over 1,000, with 149 new reviews generated through Kenect in recent months.
1,906 automated review requests sent, creating consistent and scalable customer outreach
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