Who is SWS Marine?
SWS Marine Group is your number one stop for quality service in boat sales. SWS Marine Group specializes in Malibu®, Axis®, and Chaparral® Boats. They also sell pre-owned boats in top condition. Their exclusive care service is proof of our commitment to serve you. Whatever the type of boat or engine you own, you can guarantee SWS Marine Group will provide service right the first time.
Challenges
SWS Marine had a few key challenges:
Sales reps had to give out their personal phone number which posed both a time and safety issue
Email and phone calls weren't effective and emails often ended up in spam folders
Needed a way to have visibility on employee-customer interactions to follow up on leads
Solutions
Kenect had solutions to solve each challenge:
Sales reps no longer have to give out their personal numbers and can feel safe and not be contacted at all hours
Texts are answered within 3 seconds making communication much more efficient
With Kenect, leadership can have visibility into customer interactions and help follow up on leads
Any advice for businesses that want to be successful using Kenect?
"Go all in! Make Kenect part of your day-to-day process. The more you use it the more you get out of it!” - Johnathan Wright, Partner, SWS Marine
Results
Over 10,000 text messages sent to customers in just 6 months
Kenect CSM’s Rock!
"Having one dedicated CSM is amazing. Our questions are always answered quickly and it's so nice to have one go-to person instead of a 50 person support team that takes months."
Kenect Generates Leads
198 leads generated in 6 months!
Texting is Better
"Our emails were always going to junk so texting is a great way to ensure leads and follow-ups are getting to the right places."
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