Today’s consumers are a social audience. We want to be connected, engaged, and in-the-know – even when we’re on the go. We crave interactions with others so much that we’ll even look for them online. This need for a social connection […]
In today’s social-crazy, tech-focused economy, online reviews help businesses reach more customers, grow their industry reputation, and close more business. More than 81% of customers use reviews as the first step in making a buying decision, making online reviews as […]
As far as social media channels go, there has yet to be one with the same reputation and clout as Facebook. With over 2.27 billion active users signing in every month, Facebook is the largest social engagement channel in the […]
If your business isn’t already on the text train, it’s time to hop aboard. A more personal form of communication than email or even phone, texting allows brands to communicate with customers in real-time without worry about spam, voicemail, or […]
For most business owners, managing and understanding employee performance can be a bit tricky. While everyone is well aware of the responsibilities and day-to-day focus of their role, determining stellar performance is hard. While the Kenect platform delivers a unique […]
Think about industries that have become synonymous with terrible customer service, such as cell phone and internet providers. What is one thing they all have in common? That’s right: extremely long wait times. Being on hold is a well-known irritant […]
Online reviews are great for a lot of things. They can help influence customer purchase decisions, grow your reputation in the marketplace, and increase repeat customer visits. Additionally, they’re quickly becoming one of the most important retail marketing channels out […]
As a small business owner, you already know how influential word-of-mouth marketing can be. After all, in the world of small business, competition is fierce and every good word counts. The same goes for online reviews. As word-of-mouth marketing shifts […]
Yes, you read that right: email is dead. It might come as a bit of a shock, but it’s true. Email open rates currently sit around 20%, and this number is steadily declining. When one starts thinking of this phenomenon […]
Picture the last time you tried to communicate and engage with a customer of your business. We’re betting it involved a great in-person conversation, followed by multiple phone calls on your end, with either zero or minimal response from them. […]
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