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Turning Customers into Fans Through Text Messaging

Using text messages to engage with consumers has a myriad of benefits for brands, including higher response rates and increased customer loyalty. But what about the benefits texting can have for consumers themselves? That’s right – leveraging SMS messages to […]

Review Management: What’s the Sweet Spot?

If you own or operate a B2C organization in today’s consumer-driven economy, you’ve probably already recognized the overwhelming growth of customer reviews and recommendations. It’s no secret that word-of-mouth marketing is how consumers have been making purchase decisions for decades, […]

What is Smishing? Don’t Be a Victim of Texting Scams

Don’t let the silly word in the headline fool you – Smishing is no laughing matter. A mashup of ‘SMS Phishing’, Smishing has become a top concern for many brands as they have branched out into new, expanded channels to […]

How to Win at Text Marketing in 2020

Over the past few years (and, in fact, the past decade or so), B2C marketing has steadily shifted towards a digital-first enterprise. Instead of billboards and radio advertisements, the focus instead has been on email, digital ads, and social media.  […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]

Top Text Marketing Tips for the Holidays

While the holidays are a time for peace and relaxation, in theory, they’re becoming well known as one of the most hectic times of the year for consumers and businesses alike. Fortunately, consumer-first channels like text messaging are making it […]

Best Practices for Templatizing Text Responses to Customers

If you’re working in customer service, you’ve probably heard a thing or two. You’ve probably heard these same things over and over (and over). This is because when it comes to frequently asked questions, they’re ‘frequent’ for a reason. Depending […]

A Business Texting Primer for the Small Business Owner

The way businesses of all sizes are communicating with customers is changing. In a similar way that the digital revolution displaced phone calls with emails, the mobile revolution currently taking place in retail and other industries has replaced emails with […]