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Part 3: Technology, Choosing a Platform

This is Part 3 of a 3 part series on reputation management and online reviews. Click here to read Part 1 and Part 2. As the B2C consumer purchase process became more focused on online reviews, the industry technology available […]

Part 2: Engaging with Consumers through Review Management

This is Part 2 of a three part serious on reputation management and online reviews. Here’s Part 1.  It’s not hard to miss the importance of online reviews and how they influence consumer purchase decisions and a brand’s reputation online. […]

The Guide to Reputation Management: Part 1

The way modern consumers shop for and engage with products, vendors, and brands has changed. What once was a word-of-mouth market has pivoted very quickly into a technology-driven, online review-powered economy. More than 80% of modern consumers use online reviews […]

How to Text Customers During COVID-19

COVID-19 has changed both the way you should communicate with your customers and the urgency to communicate with them. The best way to do this is via text. Business texting is critical right now.   Here are a few writing tips […]

How Online Reviews Will Save You During a Recession

Online reviews are the key to your business’ success. Building and maintaining a solidly positive reputation online isn’t something that you should consider to be a luxury. Instead, frame it as a luxury because positive online reviews tell your customers […]

How to Get Customers to Text You

There are plenty of reasons modern consumers prefer texting with brands over receiving emails and/or phone calls. From the easy-to-manage messages to the more personalized tone that comes naturally via text, consumers are actively looking for brands to communicate with […]

4 Ways to Get Your Customers to Leave Reviews

In today’s modern consumer environment, reviews matter. Today’s consumers are doing more research during the buying process than ever before, and this research doesn’t just stop at product descriptions or online photographs. Consumers treat online reviews like a new form […]

What to Look for When Evaluating Business Texting Services

In the world of B2C communications, there are always tiers of adopters. When it comes to texting with customers, more and more brands and industries caught on until the channel has become a must for many brands looking to engage […]

What’s the Difference Between MMS and SMS?

If you’re like most B2C brands, 2020 is shaping up to be a year of digital innovation and exploration. During your research, you’ve probably come across the benefits of text messaging and engaging with customers via modern channels. But some […]