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4 Ways to Get Your Customers to Leave Reviews

In today’s modern consumer environment, reviews matter. Today’s consumers are doing more research during the buying process than ever before, and this research doesn’t just stop at product descriptions or online photographs. Consumers treat online reviews like a new form […]

What to Look for When Evaluating Business Texting Services

In the world of B2C communications, there are always tiers of adopters. When it comes to texting with customers, more and more brands and industries caught on until the channel has become a must for many brands looking to engage […]

What’s the Difference Between MMS and SMS?

If you’re like most B2C brands, 2020 is shaping up to be a year of digital innovation and exploration. During your research, you’ve probably come across the benefits of text messaging and engaging with customers via modern channels. But some […]

Turning Customers into Fans Through Text Messaging

Using text messages to engage with consumers has a myriad of benefits for brands, including higher response rates and increased customer loyalty. But what about the benefits texting can have for consumers themselves? That’s right – leveraging SMS messages to […]

Review Management: What’s the Sweet Spot?

If you own or operate a B2C organization in today’s consumer-driven economy, you’ve probably already recognized the overwhelming growth of customer reviews and recommendations. It’s no secret that word-of-mouth marketing is how consumers have been making purchase decisions for decades, […]

What is Smishing? Don’t Be a Victim of Texting Scams

Don’t let the silly word in the headline fool you – Smishing is no laughing matter. A mashup of ‘SMS Phishing’, Smishing has become a top concern for many brands as they have branched out into new, expanded channels to […]

How to Win at Text Marketing in 2020

Over the past few years (and, in fact, the past decade or so), B2C marketing has steadily shifted towards a digital-first enterprise. Instead of billboards and radio advertisements, the focus instead has been on email, digital ads, and social media.  […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]