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Automotive

North Park Subaru

North Park Subaru used Kenect's Voice AI platform to recover lost service revenue during COVID—generating over $50K in 30 days through automated recall outreach and smart, AI-driven campaign management.

“Highly recommended! We love to work with Kenect. It is easy to use and efficient to engage my clients and boost our reviews. ”

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Testimonial Name
Testimonial Position
Business
North Park Subaru
Location
San Antonio, TX
Type
Car Dealership
Solutions
Service AI
Table Of Contents
Who is North Park Subaru?ChallengeSolutionsResults
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Who is North Park Subaru?

North Park Subaru, located in San Antonio, TX, is a high-performing dealership that rose to the top of its district during one of the most difficult times for the auto industry—2020. Despite COVID-19’s devastating impact on service traffic, the dealership used AI-powered outreach and full-service marketing to drive meaningful growth without overloading internal teams.

We are leading our district in completed recalls—and it’s all because of Kenect.

— Lou Gatti, Service Director, North Park Subaru

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Challenge

In the early months of the COVID-19 pandemic, North Park Subaru’s service appointments dropped nearly 50%. With a new service director stepping in, the team faced urgent pressure to:

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• Increase appointments and service revenue

• Re-engage inactive or lost customers

• Prospect recall and OEM lists without overwhelming staff

• Offset pandemic-related revenue loss without adding headcount

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Solution

North Park Subaru partnered with Kenect to implement the Service AI including our Voice AI, combining AI-driven communication with recall mining, campaign design, and real-time BI insights.

Key solution features included:

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• Targeted email and text campaigns to drive recall appointments

• Proprietary recall tracking to build high-opportunity prospect lists

• Real-time KPI dashboards for leadership to track ROI and appointment volume

• Smart routing and escalation to live agents only when needed

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Results

Kenect helped North Park Subaru generate over $50,000 in additional service revenue in just 30 days by automating recall outreach and re-engaging lost customers.

Kenect helped us lead our district in recalls without adding extra staff—exactly what we needed during a tough time.

— Lou Gatti, Service Director, North Park Subaru

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369 customers were contacted through email and text campaigns, resulting in 67 recall appointments and 87 closed ROs in a single month.
Voice AI minimized the workload on BDC staff by automatically managing outreach and escalating only 15% of interactions to live agents.
Kenect’s real-time performance dashboard allowed managers to track appointments, revenue, and KPIs—driving faster decisions and improved efficiency.
The dealership led its district in completed recalls without adding headcount—demonstrating the power of automation and smart communication at scale.
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