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Powersports

Cole Harley-Davidson®

Cole Harley-Davidson improved communication across every department by using Kenect for texting, payments, and promotions. With over 65,000 texts sent and $439K collected via Text-to-Pay, the dealership streamlined operations and boosted customer engagement.

“Highly recommended! We love to work with Kenect. It is easy to use and efficient to engage my clients and boost our reviews. ”

Kenect Department Headshot
Testimonial Name
Testimonial Position
Business
Cole Harley-Davidson
Location
Bluefield, WV
Type
Powersports
Solutions
Business Texting, Broadcast Messaging, Text-to-Pay
Table Of Contents
Who is Cole Harley-Davidson®?ChallengeSolutionsResults
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Who is Cole Harley-Davidson®?

Located in Bluefield, WV, Cole Harley-Davidson is a trusted name in powersports—offering new and pre-owned motorcycles along with top-tier service, financing, and parts support. Built on long-term customer relationships, the team is committed to exceeding expectations at every step, from purchase to post-sale support.

"Kenect has absolutely changed the way we’ve done business in every department in a very positive way!"

- Chaz Cole, Vice President, Cole Harley Davidson

Challenge

Before Kenect, Cole HD faced major communication roadblocks:

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  • Appointment confirmations were difficult via phone or email
  • Their old texting tool could only send mass messages from a generic 5-digit  number
  • The service department couldn’t send personalized updates to customers

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These limitations led to missed opportunities, slower response times, and a disjointed customer experience.

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Solution

Kenect transformed communication across all departments at Cole Harley-Davidson:

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  • Made their main business number textable, so customers could recognize and trust the sender
  • Enabled quick one-on-one texting for appointment confirmations and service updates
  • Implemented Text-to-Pay, allowing customers to easily send deposits or pay service invoices
  • Rolled out Broadcast Messaging for promoting sales and specials to their customer base

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Results

Kenect Is Helpful In Every Department

It’s been awesome having a single point of contact instead of a call center for any questions we have.

We use Kenect in the sales process, for lead development, appointment confirmations, service updates, and payment. It’s made our business run much more efficiently.

- Chaz Cole, Vice President, Cole Harley Davidson

65,000+ texts sent in just the first half of 2024—boosting communication speed and engagement
$439,683 in revenue collected via Text-to-Pay—streamlining transactions and increasing customer convenience
13,000 Broadcast Messages sent to promote offers and drive traffic
Kenect now supports every department—from sales and service to parts and finance
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