How can your business capitalize on the opportunity to create a mobile marketing strategy? Let's learn what mobile marketing is, why text messaging is such a key part, and how to create a strategy at your business.
What is mobile marketing strategy?
A mobile marketing strategy allows businesses to communicate with customers through their preferred channel, text messaging.
While phone calls, emails, and direct mail remain useful, text messaging has quickly become the most useful marketing tactic for many businesses.
Some mobile marketing tactics might include utilizing text messages to send promotions/deals, reminders, confirmations, payment requests, review requests, and more.
Despite the majority of consumers preferring businesses communicate marketing through text message, only 11% of businesses have a mobile marketing strategy in place that has integrated text messaging tactics.
How do you develop a mobile marketing strategy?
Creating a strategy for your business doesn’t need to be a complicated process. Start simple, and gradually add more steps that improve the process.
Consider starting by making your landline business number text-enabled. Then, begin marketing your business number on all promotional materials to encourage texting. Use these conversations to create a simple way for customers to ask questions about inventory, store hours, appointments, etc.
Begin requesting reviews by sending a link to your Google or FB reviews pages. Also consider doing payments through text message by sending a payment link to customers (in-store or at-home).
Continue adding to your mobile marketing strategy and track the results to see what is working best at your business. Here are six mobile marketing tips to make your strategy the most effective:
Mobile Marketing strategy tips
Tip #1:
Text-enable your landline. Be sure that the phone number you advertise can work for both phone calls and text messaging, not two separate numbers.
Tip #2:
Opt-in customers while in-store. Ask customers to opt-in to your mobile marketing while they are still in the store.
Tip #3:
Texting widget on company website. Don’t miss out on the visitors you get from your website. By adding a texting widget, website visitors are transitioned from the web to a more personal form of communication, text message.
Tip #4:
Send a review request while in-store. The moment a customer leaves a store, they are less likely to leave your business a review. Instead, send a review request via text message while the customer is still inside your store. In a few simple taps, the review is done.
Tip #5:
Go touchless with text payments. By making payments easier for customers, you’ll get rid of unpaid invoices and increase sales.
Tip #6:
Create automated texts that will be sent out once triggered by certain customer actions. This will simplify the entire process and allow you to focus on the parts of your business that matter most.
Conclusion
Creating a mobile marketing strategy is an important and uncomplicated process.
“We have just begun our Kenect journey. The on-boarding process has been seamless…”
“From the moment we decided to bring Kenect to our firm, it has been a very smooth transition. The training, responsiveness from the staff, and the actual on-boarding process was very quick and easy.”
By implementing a strategy at your business, you will better communicate with your customers and prospects and take full advantage of the opportunities available to businesses through text message.