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Equipment

Cazenovia Equipment

Cazenovia Equipment Company was founded in 1961 and has expanded to over 10 dealership locations since. They use Kenect to send updates and get approvals quickly and efficiently.

“Highly recommended! We love to work with Kenect. It is easy to use and efficient to engage my clients and boost our reviews. ”

Kenect Department Headshot
Testimonial Name
Testimonial Position
Business
Cazenovia Equipment Company
Location
Cazenovia, New York
Type
Equipment
Solutions
Business Texting, Online Review Generation, Web Leads, Payments
Table Of Contents
Who is Cazenovia Equipment Company?ChallengeSolutionsResults
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Who is Cazenovia Equipment Company?

Since being founded in 1961, Cazenovia Equipment Company has expanded to 10 dealership locations spanning across central and northern New York and is recognized as a premier John Deere dealer. CEC is rooted in agriculture, but has also expanded it's customer base to large property owners, landscapers, commercial lawn care companies, golf courses, schools, governments, homeowners, and the military.

"We compared about five different platforms looking at pricing and features... Kenect had so many features for the price offered, it was really a no-brainer to get Kenect. Our customers are happier and our employees more efficient."

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- Colleen Fox, Corporate Marketing Manager, Cazenovia Equipment Company

Challenge

Cazenovia Equipment challenges before Kenect:

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  • Difficult to communicate effectively with customers during COVID
  • Employees forced to use personal cell phones to text customers
  • Wasted time playing phone tag in Service
  • Needed a texting platform that could function across 10 locations

Solution

Kenect solutions:

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  • Text-enable main business number, maintain communication with customers via text
  • Employees use Kenect to text customers, conversations can be viewed by entire team
  • Texting replaces voicemail, call volume reduced
  • Every location is onboarded to Kenect platform, a centralized team coordinates messages for at home service department across all 10 locations

Results

How has Kenect helped your business?

"Kenect customer service and onboarding is second to none."

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"In sales it has to be fast and it has to be easy for customers to do business with you. Texting with Kenect has made it so that people stay with us and aren't bouncing off to go with one of our competitors. I can say that if we hadn't been texting, we would have lost revenue."

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- Colleen Fox, Corporate Marketing Manager, CEC

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  • ‍1,215 Inbound web leads via text in 6 months

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16,605 text messages sent in 6 months - "Customers are happy they can text us and also love that they can send and receive attachments."
Send updates, get approvals - via text - "We get information to and from customers in their time, it's made Service much more efficient."
More leads, More revenue - "The 'Text Us' widget on our website brings in new leads to our sales team."
Coordinated across all locations - "A central team for the at-home service department sends texts for all locations each day."
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