As digital tools continue to change the way businesses communicate and engage with consumers, B2C marketers are on the hunt for the next ‘big thing’ to break through this noise. Thanks to a growing cultural dependency on smartphones, business SMS marketing and text messaging has slowly but surely become the frontrunner in this innovative space. Here, we’ll look at the second way text messaging can help businesses transform direct-to-consumer communication and increase revenue: creating new leads.
Modern B2C businesses are not only contending with changing consumer expectations, they are also being forced to reckon with new lead sources. Traditionally, putting an email address, phone number, or even website URL on an advertisement was the best way to put potential new consumers in touch with your team. Today, consumer expectations have changed to include texting as a viable source of engagement.
Around 70% of all internet traffic is happening on mobile devices, and texting is a natural next step in mobile communication. Consumers aren’t afraid to text new businesses outright and get the ball rolling quickly. The modern consumer journey is rapidly shrinking, and consumers are making buying decisions faster than ever. They are the ones starting conversations with businesses because, of course, of what they find online and in advertisements.
In order to fully take advantage of the power of inbound text messaging, businesses can:
Text messaging isn’t just great for creating leads. It can also nurture existing customers to help increase revenue. Businesses can use text messages to:
Want to learn more? Download Kenect’s newest eBook, 4 Secrets to Increasing Business Revenue in 2020, available now.