Customer expectations have shifted dramatically for equipment dealerships over the last few years. Whether someone is buying a compact track loader, scheduling a repair, or checking on parts availability, they now expect quick updates, clear communication, and a dealership that’s easy to work with. For Bobcat dealers, this isn’t just about convenience anymore—it’s become a primary driver of customer satisfaction, loyalty, and long-term revenue.
As 2025 approaches, three areas continue to rise to the top for equipment dealers looking to modernize:
business texting, reputation management, and AI-powered support tools that lighten the load on service and parts teams.
Below is a breakdown of where the biggest opportunities are for Bobcat stores and how dealers across the equipment industry are approaching these improvements.
1. Texting Is Now the Primary Communication Channel Customers Prefer
Customers no longer want to call the store, wait on hold, or leave voicemails that may or may not be returned. They want quick, direct communication—especially in service and parts, where timelines matter and updates are frequent.
Business texting solves this in a way email and phone calls simply can’t:
- Faster response times
- Fewer missed calls to the dealership
- Clearer updates that don’t interrupt technicians or advisors
- A better record of what was said and when
- A channel customers actually engage with
Bobcat dealers using texting workflows consistently report the same themes: reduced phone pressure, happier customers, and a smoother process for their teams.
2. Reviews Are Becoming a Competitive Differentiator in Equipment Sales and Service
Reputation has always mattered, but today it directly influences buyer behavior—especially for equipment purchases that come with high price tags and long-term service relationships.
For dealers, this means:
- Generating a steady flow of positive reviews
- Responding quickly to negative feedback
- Monitoring trends across locations
- Ensuring the dealership appears at the top of local search results
A strong reputation improves organic traffic, helps customers choose your store over another, and builds trust before a conversation ever begins. Bobcat dealers that actively manage reviews not only gain visibility—they create a lasting impression that drives new revenue.
3. AI Is Helping Service Teams Handle Heavy Call Volumes and Repetitive Questions
Service lines across the equipment industry are overwhelmed. Advisors are stretched, calls pile up, customers hang up, and small—but important—questions take too much time away from technicians and parts teams.
This is where AI text campaigns (often called an AI phone assistant or automated voice agent) is emerging as a practical tool.
AI can:
- Answer common questions instantly
- Route calls more efficiently
- Deflect repetitive calls away from advisors
- Capture contact information and key details
- Create smoother communication without needing more staff
And importantly—you do not need a DMS or CRM integration to use AI tools from Kenect.
4. Kenect Works With Leading Equipment Management Systems—But Doesn’t Require One
Dealers using platforms like Basic, Primus, Talon, DX1, and others already benefit from strong communication workflows through Kenect integrations. These integrations automate status updates, streamline communication, and reduce manual work.
But even if you’re not integrated—or don’t plan to change your DMS—dealers can still use:
- Texting
- Web chat
- Reviews
- AI text campaigns
- Broadcast and scheduled messages
This flexibility is especially helpful for single-location or smaller Bobcat dealers that want better communication tools without a major systems overhaul.
5. Why Bobcat Dealers Are Prioritizing These Upgrades Before 2026
Co-op changes in January have prompted many Bobcat dealers to reevaluate their communication strategy now rather than later. Those who modernize ahead of the shift are positioned to enter 2026 with smoother operations, stronger customer satisfaction scores, and better visibility online.
For most dealerships, it comes down to simplicity:
- Customers want fast updates
- Teams want fewer disruptions
- Dealers want more efficient processes
Texting, reputation management, and AI-driven communication help achieve all three.
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