Your dealership’s online reputation is one of its most valuable assets. From the moment a customer searches your name online, reviews shape their perception of your business and influence whether they decide to buy, service, or shop elsewhere. But keeping that reputation strong is harder than ever.
Responding to every review, disputing inaccurate feedback, and maintaining a consistent brand voice across multiple platforms can quickly overwhelm even the best dealership teams. And when responses lag or messaging feels inconsistent, customer trust takes a hit.
That’s why GM has partnered with Kenect to bring dealers a smarter, more effective way to manage online reviews, backed by the power of the GM iMR program.
A partnership that changes the game
For the first time, GM dealers can now receive co-op reimbursement for managed reputation services through GM’s iMR program. This is more than just a new benefit, it’s a game-changer for how dealers approach online reputation.
Instead of assigning staff to monitor platforms, craft responses, and chase down negative feedback, dealerships can rely on Kenect’s fully managed service. Every review is responded to quickly, professionally, and consistently, ensuring your brand voice shines through across Google, Facebook, and beyond.
And because this program is iMR-approved, dealers can use existing co-op funds to cover the cost—protecting one of their most valuable assets without adding new expenses or workload.
Why reputation management matters more than ever
In today’s market, reviews don’t just sit on a page—they actively drive customer decisions. A dealership with hundreds of positive reviews and timely responses stands out. One that ignores reviews or only replies sporadically risks losing business to competitors.
A strong reputation builds:
- Trust and credibility with potential customers
- Loyalty among existing buyers who feel heard and valued
- Revenue growth by turning positive experiences into powerful social proof
This isn’t optional anymore—it’s a critical part of long-term dealership success.
The power of a managed service model
Kenect’s managed service approach means dealerships no longer have to choose between protecting their reputation and protecting their team’s time. By handing off the heavy lifting to experts, dealers gain:
- Peace of mind knowing every review is handled
- Consistency in tone, professionalism, and brand messaging
- ROI from a hands-off, expert-led process that drives measurable results
In other words, GM dealers now have a co-op-approved way to protect their reputation without putting more on their plate.
Moving forward with confidence
The GM + Kenect partnership is a turning point for dealerships. It represents a recognition that online reputation is no longer a “nice-to-have”—it’s a business necessity. And with iMR funding available, there’s never been a better time to take a proactive, professional approach.
Your reputation is your brand. With GM and Kenect working together, protecting it has never been easier—or more impactful.
.png)
.png)
.png)
