A New Face for a New Era

A New Face for a New Era

At Kenect, we’re committed to transforming how dealerships connect—with smart, seamless, and integrated technology. What started as a groundbreaking way for dealerships to communicate more effectively has evolved into a powerful AI-driven platform—purpose-built to boost performance, elevate the customer experience, and define the future of dealership operations.

Today, we're excited to announce a new look that reflects this transformation. It's more than a rebrand—it’s a renewed commitment to the dealerships we serve. Our updated image reinforces the trust dealers place in us and signals that we’re here to grow with them, tackle bigger obstacles, and deliver smarter, more practical solutions. It represents both who we are today and the partner we’re committed to being—right now and in the coming days.

Evolving to Meet a New Moment

The automotive industry is at a pivot point. Dealers are navigating a rapidly changing landscape driven by generational shifts, evolving customer expectations, and the integration of AI tools. We recognize that our brand needs to evolve to match the scale of the problems we’re solving and the future we’re building.  

Kenect isn’t just a point solution—it’s the AI revenue engine powering dealers across the country. From driving more sales and maximizing service revenue to streamlining operations and unlocking massive time savings, Kenect helps dealers do more with less while delivering a seamless, 24/7 customer experience.

As we introduced powerful AI and automation capabilities, it was time for a brand that matched our momentum. Our new identity embodies the spirit of innovation and our promise to evolve alongside the dealerships we serve.

The New Kenect Look: Balanced, Innovative, Approachable

As Kenect evolved into a powerful AI platform for dealerships, our brand needed to change with it. Our new identity reflects that transformation—bold, intelligent, and approachable.

With a modern logo and a fresh color system—featuring standout tones like Uplink Blue, Alert Red, and Root Indigo—we’ve created a look that signals clarity, energy, and forward momentum.

This isn’t just a new look. It’s a signal of where we’re headed: building smart, intuitive tools that help dealers grow revenue, save time, and stay connected to their customers—24/7.

Evolving the Kenect Logo

One of the most visible changes is our logo. We’ve evolved from the original “K” to the Core K— a sleek, modern mark that reflects who we are today. It embodies clarity, momentum, and our focus on building smart, future-ready tools for dealerships. Simple yet sophisticated, the Core K signals a bold new chapter for Kenect.

This rebrand is more than a fresh look—it’s a statement of where we’re headed and a renewed commitment to helping dealerships grow, adapt, and lead in an AI-driven world.

And this is just the beginning. Here’s to building what’s next, together.