If you’re like most B2C brands, 2020 is shaping up to be a year of digital innovation and exploration. During your research, you’ve probably come across the benefits of text messaging and engaging with customers via modern channels. But some of the acronyms involved can prove to be confusing.
This post will look at two common digital channel acronyms – SMS and MMS – and discuss the similarities and differences between them.
What is SMS
Short Messaging Service, or SMS for short, is what most people would recognize as a standard text message. SMS communications are typically around 160 characters long and, in some direct-to-consumer cases, include a link that customers can click on to go to a webpage or site.
While most of us know and love text messages from our personal communications, B2C brands are starting to embrace the power of the text message as a way to target consumer audiences where and when they want to engage. Because the majority of the population is so used to receiving SMS communications, they’re more likely to engage with brands via this channel as well. And, thanks to concise character limits and the ability to include links, text messages are very good at inciting action and responses from customers.
Multimedia Messaging Service, or MMS, might not be as familiar an acronym to most people as SMS yet, but it is definitely growing in the public consciousness. MMS communications can be videos, audio files, images, or even moving images (GIFs). Sometimes MMS communications also include some sort of text component and, in B2C cases, these text components can include links. It’s important to note, however, that the text component of an MMS communication might be sent separately from the visual component.
In personal text communications, MMS messages hit their stride in the last year or so with the advent of memes, GIFs, and emojis. In the B2C world, MMS is just now picking up steam. As brands test out more targeted channels like texting, they’ve been able to experiment more with personalized messaging and content. If your team is already comfortable entering into sustained conversations with consumers, sending a video that explains a purchase option, a GIF thanking a customer for an order, or an audio file with next steps can help move your customer relationships to the next level.
Ready to get started? If your team isn’t already leveraging text messaging to communicate with customers, don’t wait any longer – now is the time to get started. The team at Kenect is standing by to answer all of your SMS and MMS questions. You can learn more and get started here.