Category: Reputation Management

Part 3: Technology, Choosing a Platform

This is Part 3 of a 3 part series on reputation management and online reviews. Click here to read Part 1 and Part 2. As the B2C consumer purchase process became more focused on online reviews, the industry technology available […]

Part 2: Engaging with Consumers through Review Management

This is Part 2 of a three part serious on reputation management and online reviews. Here’s Part 1.  It’s not hard to miss the importance of online reviews and how they influence consumer purchase decisions and a brand’s reputation online. […]

The Guide to Reputation Management: Part 1

The way modern consumers shop for and engage with products, vendors, and brands has changed. What once was a word-of-mouth market has pivoted very quickly into a technology-driven, online review-powered economy. More than 80% of modern consumers use online reviews […]

How Online Reviews Will Save You During a Recession

Online reviews are the key to your business’ success. Building and maintaining a solidly positive reputation online isn’t something that you should consider to be a luxury. Instead, frame it as a luxury because positive online reviews tell your customers […]

4 Ways to Get Your Customers to Leave Reviews

In today’s modern consumer environment, reviews matter. Today’s consumers are doing more research during the buying process than ever before, and this research doesn’t just stop at product descriptions or online photographs. Consumers treat online reviews like a new form […]

Turning Customers into Fans Through Text Messaging

Using text messages to engage with consumers has a myriad of benefits for brands, including higher response rates and increased customer loyalty. But what about the benefits texting can have for consumers themselves? That’s right – leveraging SMS messages to […]

Review Management: What’s the Sweet Spot?

If you own or operate a B2C organization in today’s consumer-driven economy, you’ve probably already recognized the overwhelming growth of customer reviews and recommendations. It’s no secret that word-of-mouth marketing is how consumers have been making purchase decisions for decades, […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]