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Category: Reputation Management

4 Ways to Get Your Customers to Leave Reviews

In today’s modern consumer environment, reviews matter. Today’s consumers are doing more research during the buying process than ever before, and this research doesn’t just stop at product descriptions or online photographs. Consumers treat online reviews like a new form […]

Turning Customers into Fans Through Text Messaging

Using text messages to engage with consumers has a myriad of benefits for brands, including higher response rates and increased customer loyalty. But what about the benefits texting can have for consumers themselves? That’s right – leveraging SMS messages to […]

Review Management: What’s the Sweet Spot?

If you own or operate a B2C organization in today’s consumer-driven economy, you’ve probably already recognized the overwhelming growth of customer reviews and recommendations. It’s no secret that word-of-mouth marketing is how consumers have been making purchase decisions for decades, […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]

Top Text Marketing Tips for the Holidays

While the holidays are a time for peace and relaxation, in theory, they’re becoming well known as one of the most hectic times of the year for consumers and businesses alike. Fortunately, consumer-first channels like text messaging are making it […]

How Text Messaging Can Drive Online Reviews

When consumers start to look for new goods or services, one of the first places they start their search is with their peers – their friends and family. These recommendations have often been called ‘word of mouth marketing’. Basically, if […]

How to Respond to Negative Online Reviews

There’s no denying that online reviews are now one of the largest drivers of new business for small and medium-sized businesses. More than 81% of consumers use reviews as the first step when making a buying decision, and this number […]