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Category: Reputation Management

Review Management: What’s the Sweet Spot?

If you own or operate a B2C organization in today’s consumer-driven economy, you’ve probably already recognized the overwhelming growth of customer reviews and recommendations. It’s no secret that word-of-mouth marketing is how consumers have been making purchase decisions for decades, […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]

Top Text Marketing Tips for the Holidays

While the holidays are a time for peace and relaxation, in theory, they’re becoming well known as one of the most hectic times of the year for consumers and businesses alike. Fortunately, consumer-first channels like text messaging are making it […]

How Text Messaging Can Drive Online Reviews

When consumers start to look for new goods or services, one of the first places they start their search is with their peers – their friends and family. These recommendations have often been called ‘word of mouth marketing’. Basically, if […]

How to Respond to Negative Online Reviews

There’s no denying that online reviews are now one of the largest drivers of new business for small and medium-sized businesses. More than 81% of consumers use reviews as the first step when making a buying decision, and this number […]

Easily Communicate with Customers Through Facebook Messenger

Today’s consumers are a social audience. We want to be connected, engaged, and in-the-know – even when we’re on the go. We crave interactions with others so much that we’ll even look for them online. This need for a social connection […]

What are Your Employees Texting to Your Customers?

In today’s social-crazy, tech-focused economy, online reviews help businesses reach more customers, grow their industry reputation, and close more business. More than 81% of customers use reviews as the first step in making a buying decision, making online reviews as […]