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Category: Business Texting

What is Smishing? Don’t Be a Victim of Texting Scams

Don’t let the silly word in the headline fool you – Smishing is no laughing matter. A mashup of ‘SMS Phishing’, Smishing has become a top concern for many brands as they have branched out into new, expanded channels to […]

How to Win at Text Marketing in 2020

Over the past few years (and, in fact, the past decade or so), B2C marketing has steadily shifted towards a digital-first enterprise. Instead of billboards and radio advertisements, the focus instead has been on email, digital ads, and social media.  […]

Things You Should be Communicating to Every Customer via Text

As any business in the B2C space knows, communicating directly with consumers can be equal parts frustrating and rewarding. It’s frustrating when you can’t reach consumers or they don’t understand what you’re trying to say, but if an engagement succeeds […]

Top Text Marketing Tips for the Holidays

While the holidays are a time for peace and relaxation, in theory, they’re becoming well known as one of the most hectic times of the year for consumers and businesses alike. Fortunately, consumer-first channels like text messaging are making it […]

Best Practices for Templatizing Text Responses to Customers

If you’re working in customer service, you’ve probably heard a thing or two. You’ve probably heard these same things over and over (and over). This is because when it comes to frequently asked questions, they’re ‘frequent’ for a reason. Depending […]

A Business Texting Primer for the Small Business Owner

The way businesses of all sizes are communicating with customers is changing. In a similar way that the digital revolution displaced phone calls with emails, the mobile revolution currently taking place in retail and other industries has replaced emails with […]

Increase Your Open Rates by Replacing Email with Text Messaging

If you’re like most B2C businesses, you’re probably using email to attract and engage consumers. Whether you’re sending mass marketing emails, promotional newsletters, or one-off emails to specific customers, these messages have a high likelihood of landing in an already […]

How Text Messaging Can Convert Leads and Increase Revenue

As digital tools continue to change the way businesses communicate and engage with consumers, B2C marketers are on the hunt for the next ‘big thing’ to break through this noise. Thanks to a growing cultural dependency on smartphones, business SMS […]